New to the world, 3M Daylight Redirecting Film utilizes micro-replication to redirect incoming light. This sunlight that would have originally hit the floor a few feet from the window, now gets directed up onto the ceiling, helping to light the room as deep as 40 feet from the window.The technology "micro replication" refers to microscopic structures that are able to redirect as much as 80% of light up onto the ceiling, providing more natural light, which has been linked to increased productivity and purchasing behavior, and helping to reduce your dependence on electric lighting. Announcing 3M Daylight Redirecting Film as the winner of Architectural Record "Record Products 2014" Facades Winner.